An Inside Look at RewardStyle’s NYFW Rooftop Party

RewardStyle is a platform that allows content creators (bloggers, YouTubers, Instagrammers, etc.) to make their content easily shoppable. How many times have you seen something on Pinterest or Instagram and thought “where can I buy that?”. RewardStyle has made shopping social media content as simple as “liking” a photo on IG or taking a screenshot. I even have an entire tab on my blog dedicated to where you can buy my outfits, so you don’t have to hunt each item down (click here to see it).  The details are then sent to users in an email and made available in a list on their free app, making it easier than ever to get style inspiration from the internet. Each year, during New York Fashion Week, they host a rooftop party, and I was invited! I just joined the platform last October and didn’t really start using it until April ’17, but I was excited to attend, because from what I’ve heard, their parties are amazing (spoiler alert: I wasn’t disappointed)!

This post contains affiliate links, meaning that if you click on a link and make a purchase, I may make a (very) small commission. There is no extra cost to you. The revenue generated from this helps maintain my site and allows me to continue creating beautiful content for you. Any items marked “c/o” means they were given to me to review, style and share with you. Know that I never link to items I don’t absolutely love and highly recommend – thank you! 

Shop My Look Below:

Dress I’m wearing a small, it runs big!
Purse (Sold Out, similar here, here, and here!)
Blazer (Sold Out, Similar here and here)
Shoes
Gold Ring (c/o) Galtiscopio

In addition to drinks and killer hors d’oeuvres, there was a DJ, live music, great people, and of course tons of photo ops scattered about. From mirrored, branded wall art and customized pillows to a revolving platform in front of a palm leaf bedecked wall that allowed us to create a 360° mini-video of our looks and gorgeous walls, everything was set-up with great care to ensure we could get great photos. We were a group of 100 or so bloggers after all! Even the exterior of the hotel was beautiful, made of the same monochrome tiles you can see on the floor in the photo above, which was a lovely backdrop for our photos as well. I had never seen as many people wearing the latest styles all in one place as I did during fashion week, and especially this party. It was like everyone stepped directly out of a magazine advertisement! Fun fact: at 5’7 I was one of the shortest people in attendance (to be fair, I was one of the only ones not wearing heels because my feet were killing me haha).

I was invited to attend a huge fashion show and afterparty across town at the same time as this event, so I couldn’t stay at the party for very long unfortunately (you can see that fiasco in one of my recent videos here). Had I somehow known what would happen at that show, I would have spent the rest of the evening at the RS party dancing the night away and meeting new people, but as they say, “hindsight is 20/20”. You can see all of the beautiful people and decor in the video below. If you enjoy my content, please subscribe to my YT channel, sign up for blog updates, follow me on IG, or even just drop a comment below or pin a photo from my blog. Your support means the world to me, thank you for following along with my adventures! Stay tuned for more fashion week content, and let me know what you’d like to see next!

xAnnie Fairfax
aka @AnnieWearsIt

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