If you’ve never heard of Ladurée you’re in for a treat – literally! It’s a Paris based elegant bakery that prides itself on quality, elegance, and an all around beautiful experience. As soon as we set foot into the bakery/restaurant, it was as though we were transported to another world, one where time moved slowly and we were given permission to take a break and enjoy ourselves and our meal in an elegant and sophisticated setting. Inside their SOHO location in New York City, NY, they not only have a bakery where fresh pastries and macaron are available, but also a beautiful indoor dining area, a full bar, and a darling outdoor garden patio area where guests can enjoy breakfast, lunch, dinner or snacks in peace and tranquility.







We stopped in during Fashion Week (you can read about that here and here!) and picked up the beautiful rose croissant, macarons and a beautiful strawberry, cream and gold leaf tart (there was real gold sprinkled on top!), all of which were unbelievably delicious! We weren’t able to dine in as they were reservation only at the time, so if you plan to stop by, considering making a reservation a few days ahead of your visit. They had so many eclairs, croissant flavors (filled or unfilled, full size and miniatures), 20 or so flavors of macarons (my favorites were the rose petal, vanilla bean, coffee, and orange blossom!), drinks, and so much more. To order macarons, we simply picked the amount we wanted (priced individually, or in boxes of 6, 8, 12, 15, 18, 20 and so on), and chose a box. The boxes ranged from small and simple to massive and ornate. Some were themed with collaborations from Jimmy Choo to Barbie and lots of things in between. They have 20 or so year-round flavors and several seasonal flavors of macarons that rotate depending upon the season. I believe they were worth every penny, because the entire experience of being in the bakery/restaurant, selecting the flavors, choosing a box and accouterments, enjoying the colors and decorations, to appreciating how much work went into each one (they’re notoriously difficult to get right and make properly, and even the most experienced bakers struggle with macarons) made the whole process an enjoyable production in and of itself.
I’ll be honest, when I walked into the shop, I didn’t know how to select macaron, how much work went into their creation, or how many options there were. The staff were so kind and they helped me make my selection, recommended flavors, and gave us a tour of the restaurant, showing us the beautiful garden dining setting, water fountains, neon signs, and all of the beautiful little details that culminated to create a breathtaking space. If you’re traveling near one of their many locations, I highly recommend stopping in – you won’t be disappointed!
Have you ever visited a Ladurée bakery? Have you ever tried macarons? Let me know in the comments!
Thank you for reading! Don’t forget to pin your favorite images to help me share the joy of French confections!
Until next time!
xAnnie Fairfax
on IG: @AnnieFairfax
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missamy says
I have a baker friend who tells me that macarons are “involved” to make…but oh so worth it!
Jessica Malinowski says
Those macaroons look amazing!