Today is the final day of the 2023 Tuckernuck Sample Sale, and while there are still plenty of great deals left on the website, many of the items have already sold out. Let’s discuss what we learned from the 2023 Tuckernuck Sample Sale, so we can better understand how next year’s sale might look!
Check out my Tuckernuck Sample Sale Guide & Sample Sale Haul!
No Virtual Line
In past years, the sale has offered pre-sale tickets to access the sale (which unfortunately didn’t work out well, although it was a great idea!) or a virtual line. This year, they didn’t do either. Shoppers directly accessed the site, and while there were some technical issues at first, all things considered, it went great!
In past years, the sale has offered pre-sale tickets to access the sale (which unfortunately didn’t work out well, although it was a great idea!) or a virtual line. This year, they didn’t do either. Shoppers directly accessed the site, and while there were some technical issues at first, all things considered, it went great!
Sale Start Time
Tuckernuck was intentionally mysterious about the start time, likely to give themselves flexibility on when it began. In my opinion, this made things a bit more thrilling! Still, the sale section was shoppable around 7:45 am EST, though the notification text went out at 8:32 am EST. Next time, I’ll stalk the website just like I did this year!
Tuckernuck was intentionally mysterious about the start time, likely to give themselves flexibility on when it began. In my opinion, this made things a bit more thrilling! Still, the sale section was shoppable around 7:45 am EST, though the notification text went out at 8:32 am EST. Next time, I’ll stalk the website just like I did this year!
No Restocks
This year, so far, there weren’t any restocks, and only a couple extra items (less than a dozen) were randomly added. So, it seems that what’s available from the start is what we get to choose from. Still, there were more than 2,300 amazing markdowns up to 80% off!
This year, so far, there weren’t any restocks, and only a couple extra items (less than a dozen) were randomly added. So, it seems that what’s available from the start is what we get to choose from. Still, there were more than 2,300 amazing markdowns up to 80% off!
I certainly can’t complain about that!

Sale Duration
The timer at the top of the page on the first day that implied the sale was only a single day was inaccurate (it happens!). So, we should trust the timeframe in the email next time. Although, it was another thing that made the sale even more exciting, in my opinion, haha.
Technical Difficulties
The website initially had some technical difficulties, but that’s to be expected when a smaller brand has a wildly popular sale. I always remind people to be patient and look at sales like this as a fun scavenger hunt – you never know what you’ll find! Plus, refreshing the page helped!
The website initially had some technical difficulties, but that’s to be expected when a smaller brand has a wildly popular sale. I always remind people to be patient and look at sales like this as a fun scavenger hunt – you never know what you’ll find! Plus, refreshing the page helped!
Popular Items
The most popular items sold out first seemed to be dresses, outerwear, and accessories. These are likely the categories to focus on next time if you’re interested in them.
Shipping
As stated in my sale guide, shipping was $5 per order. This is important to know because many people use the strategy of checking out often during sales like this, so items don’t sell out on them. Keep this in mind when planning for next year, and remember that this is still a fabulous shipping price!
As stated in my sale guide, shipping was $5 per order. This is important to know because many people use the strategy of checking out often during sales like this, so items don’t sell out on them. Keep this in mind when planning for next year, and remember that this is still a fabulous shipping price!
Tuckernuck BST & Sample Sale FB Group
Our group has been excited about the 2023 Tuckernuck Sample Sale for the past week! Since all sales are final in the sample sale, I set up an ISO thread organized by size and item category (like accessories & shoes). It works very well to connect buyers and sellers, but I didn’t anticipate that the preview would make all images look the same. So, there was a lot of confusion about how to use the thread and where to put ISOs. Next year, I’ll make sure the sizes are visible on the image so it’s much clearer and easier to find what you’re looking for.
Our group has been excited about the 2023 Tuckernuck Sample Sale for the past week! Since all sales are final in the sample sale, I set up an ISO thread organized by size and item category (like accessories & shoes). It works very well to connect buyers and sellers, but I didn’t anticipate that the preview would make all images look the same. So, there was a lot of confusion about how to use the thread and where to put ISOs. Next year, I’ll make sure the sizes are visible on the image so it’s much clearer and easier to find what you’re looking for.
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